Website: rewrite front page for people who quit social media

Shifted angle from "better social network" to "return to what it was."
Updated features (video/audio/files, Windows), removed aspirational claims,
reframed limitations as intentional design choices.

Co-Authored-By: Claude Opus 4.6 (1M context) <noreply@anthropic.com>

website/index.html

@@ -24,7 +24,7 @@
     <div class="hero">
         <p class="tagline" style="margin-bottom: 0.25rem; font-size: 1.1rem; color: var(--text-muted);">"How's it going?"</p>
         <h1>It's goin.</h1>
-        <p class="tagline">Social media that's actually yours. No algorithm deciding what you see. No company deciding what you can say. Just your people, in order, the way it should be.</p>
+        <p class="tagline">Remember when social media was just&hellip; your people? Before the ads, the algorithms, the outrage machine? It can be that again. No company in the middle. Just you and the people you actually care about.</p>
         <div class="cta">
             <a href="download.html" class="btn btn-primary">Download</a>
             <a href="tech.html" class="btn btn-secondary">How It Works</a>
@@ -35,22 +35,22 @@
         <section>
             <h2>Your feed, your way</h2>
             <p>When you open ItsGoin, you see posts from your family and friends &mdash; <strong>newest first</strong>. That's it. No algorithm choosing what to show you, no promoted content, no engagement bait pushed to the top.</p>
-            <p>Want more? You can browse what your friends recommend, or see what's popular around you. But that's <strong>your choice</strong>, not a default you can't turn off.</p>
+            <p>It's just a feed of the people you chose to follow, in the order they posted. The way it used to be. The way it should have stayed.</p>
             <p><strong>Nobody controls what you say. Nobody controls what you see.</strong></p>
         </section>
 
         <section>
             <h2>No account. No ads. No catch.</h2>
-            <p>Open the app. Pick a name. You're in. No email address. No phone number. No verification. No sign-up form.</p>
+            <p>Open the app. Pick a name. You're in. No email address. No phone number. No verification. No sign-up form. No terms of service to accept.</p>
-            <p>There are no ads &mdash; not because we chose not to run them, but because there's <strong>no company in the middle</strong> to sell them. There never will be.</p>
+            <p>There are no ads &mdash; not because we chose not to run them, but because there's <strong>no company in the middle</strong> to sell them. There never will be. There <em>can't</em> be.</p>
-            <p>ItsGoin is free forever. Not "free with limits" or "free for now." It's a gift, open source under the <strong>Apache 2.0 license</strong>. There's nothing to buy.</p>
+            <p>ItsGoin is free forever. Not "free with limits" or "free for now." It's open source under the <strong>Apache 2.0 license</strong>. Nobody can take it away, change the rules, or sell your attention.</p>
         </section>
 
         <section>
             <h2>Why this exists</h2>
-            <p>Every social platform starts the same way: connect people. Then come the ads, the algorithms, the data harvesting, the content moderation politics, the enshittification.</p>
+            <p>You probably stopped using social media. Most people have. The platforms got worse every year &mdash; more ads, more manipulation, more drama engineered for engagement. The thing that once connected you to the people you care about became a machine designed to keep you angry and scrolling.</p>
-            <p>The root cause is always the same: one company owns the server, so they own you. ItsGoin removes the middleman entirely. <strong>Your data lives on your device.</strong> Your connections are private because of how it's built, not because of a promise someone made. No company can change the rules because there is no company in the middle.</p>
+            <p>The root cause was always the same: one company owns the server, so they own you. ItsGoin removes the middleman entirely. <strong>Your data lives on your device.</strong> Your connections are private because of how it's built, not because of a promise someone made.</p>
-            <p>We're not trying to replace every social network. We're building the one that <strong>can't betray you</strong>, even if it wanted to.</p>
+            <p>This isn't another platform trying to be the next big thing. It's a return to what social media was supposed to be: <strong>a way to stay connected to your people</strong>.</p>
         </section>
 
         <section>
@@ -78,8 +78,8 @@
                 </div>
                 <div class="feature">
                     <div class="icon icon-amber">file</div>
-                    <h3>Share photos and files</h3>
+                    <h3>Share everything</h3>
-                    <p>Attach images and files to posts. They're stored on your device and shared directly with your people.</p>
+                    <p>Photos, videos, audio, documents &mdash; attach any file type to your posts. Shared directly between devices, no cloud upload.</p>
                 </div>
                 <div class="feature">
                     <div class="icon icon-blue">own</div>
@@ -93,40 +93,40 @@
                 </div>
                 <div class="feature">
                     <div class="icon icon-blue">app</div>
-                    <h3>Works on Android and Linux</h3>
+                    <h3>Android, Linux, and Windows</h3>
-                    <p>Download the app and go. Mobile and desktop, with more platforms coming.</p>
+                    <p>Phone, laptop, desktop. Download the app and go &mdash; no account creation, no waiting for an invite.</p>
                 </div>
             </div>
         </section>
 
         <section>
             <h2>Who is this for?</h2>
-            <p><strong>Families</strong> who want to share photos without a corporation watching.</p>
+            <p><strong>Families</strong> who stopped sharing photos online because they didn't trust who was watching.</p>
-            <p><strong>Friend groups</strong> tired of algorithms burying each other's posts.</p>
+            <p><strong>Friend groups</strong> scattered across text threads and group chats, missing the days when you could just&hellip; see what everyone was up to.</p>
-            <p><strong>Communities</strong> that want private conversation without corporate terms of service.</p>
+            <p><strong>People who quit</strong> social media entirely and thought they'd never go back.</p>
-            <p><strong>Anyone</strong> who thinks social media should work for people, not advertisers.</p>
+            <p><strong>Anyone</strong> who remembers what social media felt like before it went wrong.</p>
         </section>
 
         <section>
             <h2>Honest about what we are</h2>
             <p>We believe in being upfront:</p>
             <div class="card">
-                <h3>Early and growing</h3>
+                <h3>Built for your people, not everyone</h3>
-                <p>ItsGoin works today for small groups of friends and communities. Larger audiences are on the roadmap but not there yet.</p>
+                <p>ItsGoin is for sharing with the people you know and care about. It's not trying to be a public broadcast platform or a place to go viral. Think family group chat with a feed, not Twitter.</p>
             </div>
             <div class="card">
-                <h3>Your people need to be online</h3>
+                <h3>Your network keeps your posts alive</h3>
-                <p>Posts stay available as long as someone who has them is online. If the author and everyone who saw it go offline, the post goes with them. This is social sharing, not cloud storage.</p>
+                <p>Posts are replicated across your connections automatically. The more people in your circle, the more available your content stays. It's social sharing powered by the people who care, not a server farm.</p>
             </div>
             <div class="card">
-                <h3>No global search</h3>
+                <h3>Growing through real connections</h3>
-                <p>You find people through your connections, not a search engine. This is intentional &mdash; it's how real social networks grow.</p>
+                <p>You find people the way you find friends &mdash; through the people you already know. No global search, no trending page, no strangers in your feed. This is intentional.</p>
             </div>
         </section>
 
         <section>
             <h2>Get involved</h2>
-            <p>ItsGoin is open source and always will be. Built by a network tech guy vibe-coding beyond his abilities with AI &mdash; and it works. But it could use your help to get even better.</p>
+            <p>ItsGoin is open source and always will be. Built by one person who missed what social media used to be. It works today &mdash; and it could use your help to get even better.</p>
             <p style="margin-top: 0.75rem;">
                 <a href="download.html" class="btn btn-primary" style="margin-right: 0.5rem;">Download the app</a>
                 <a href="https://discord.gg/pCjMbY9PmN" class="btn btn-secondary" style="margin-right: 0.5rem;">Join the Discord</a>