diff --git a/deploy.sh b/deploy.sh
index 984dee8..d8669c9 100755
--- a/deploy.sh
+++ b/deploy.sh
@@ -78,4 +78,11 @@ sleep 2
 echo "=== Verifying anchor ==="
 sshpass -p "$SSH_PASS" ssh $SSH_OPTS "$SSH_HOST" 'ps aux | grep "[i]tsgoin.*daemon"'
 
+echo ""
 echo "=== Deploy complete: v${VERSION} ==="
+echo ""
+echo "Windows installer: this script does NOT build the Windows .exe."
+echo "download.html carries a link to itsgoin-${VERSION}-windows-x64-setup.exe"
+echo "The Windows build host needs to produce that file and SCP it to:"
+echo "  $SSH_HOST:~/public_html/itsgoin-${VERSION}-windows-x64-setup.exe"
+echo "Until they do, the Windows download link 404s (stable-target pattern)."